Best Campaign Structure

Ideal Campaign Structure

You just started working with a client who has a very disorganized AdWords account. You want to help this client organize and create a more effective AdWords account. This client sells handmade furniture. What would you do?

Create different campaigns in the AdWords account, each related to one furniture category (e.g. dining room furniture, bedroom furniture, etc.), which is also how your client structured his website

Create one large campaign for all the products this client offers and rely on the keywords the searcher uses to pair them with the relevant ad

Create one campaign with a broad selection of keywords that can capture all furniture types

Create multiple campaigns, aligned with the popularity of the keywords (most popular keywords in one campaign, less popular keywords in another etc.)

SOLUTION:

Create different campaigns in the AdWords account, each related to one furniture category (e.g. dining room furniture, bedroom furniture, etc.), which is also how your client structured his website

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